Making Your Niche Sticky

>> Sunday, October 30, 2005

Being Successful on the Internet is based upon finding a certain Niche. If you don't find a specific niche, chances are that you not be targeting the right traffic for your website or blog. Other niches just happen because you love what you do and it's your hobby. It's even better if you can make it "sticky".

Chauncey Canfield is part of a great web service which has found it's own niche of followers. Live365 ( http://www.live365.com ) claims to be the largest Internet Radio Network consisting of thousands of amateur deejays, including Canfield, who share their favorite tunes on the internet.

What so special about Live 365 is that allow listeners to tune in at no charge, which can attract a large group of followers. Live 365's added benefit includes the ability for people who want new music for their iPod the ability to find new tunes all commercial free.

For now, I definitely think this is a great business niche to watch in the future.


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Friday Humour

>> Friday, October 28, 2005

I gotta hand it to canadian expat for this one. And thought I share it because I know Ms. Mac would have a wee giggle.

Did you hear the one about the guy who had the map of Canada tattooed on his butt?

Every time he sits down, Quebec separates.

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Where are we anyways?

It never ceases to puzzle me how much I run across such vague terms every time I read from an American generated Newspaper. I guess people who are writing for the paper, somehow think we automatically know what they are talking about immediately. I mean, don't you already understand?

In one particular section for Halloween in the Washington Post today, the writer assumes we already know which Washington they are speaking of. Just imagine how lost other people are if I am not the only one with this problem. I'm not sure if this is a marketing ploy or a real boo-boo on their part to further loose readers.

I'm not sure if I'm the only one who knows which Washington Halloween bashes they are speaking of when they really mean Washington D.C. and not just Washington state. Maybe they don't care who their readers are, be it foreign or not. But they sure are loosing a lot of potential readers from their work as a result of speaking so vaguely.

Finally after reading a few paragraphs I figure out the Washington they are speaking of is close to PA. I'm glad I knew where we were, but just vaguely. Assuming you know the lingo in a certain area of the world may create a problem for your readers too.

Maybe it's a marketing lesson for all of us to learn. I'm sure they've lost their captive readers within the first 8 seconds. I'll just remember next time I am the writer to make sure I'm not loosing my target audience to a real boo-boo like that.

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Over 20 Million Blogs Strong

>> Thursday, October 27, 2005

Technorati has some impressive information on the growth of blogs over time. Well at least the blogs they are now able to track. What really got my interest was the Blog Growth Chart technorati came up with. I don't think you exactly have to link to technorati to be a statistic but you do have to land on a page they crawl and see you are blogging about. Technology is very impressive, especially in the blogosphere.

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Is Pixel Advertising Better Than PPC

I think it was almost 2 weeks ago when I saw a tv report about an Englishman who is supporting himself through university these days through something called pixel advertising. I'm starting to figure out what it is all about. It's definitely a catchy subject because everyone is starting to do it now. What so good about Pixel advertising is how much traffic it is generating and another outlet for marketing your business.

Pixel advertising is definitely a great way to gain more popularity since the tops site are listed in the movers and shakers of Alexa. With the pixel being something that we see on our computer screen, who knows what is in store the future with this advertising medium. I'd love to see Pixel advertising become more of a main stream PPC.

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Start up Company to Watch

>> Monday, October 24, 2005

With just over two years of age, this company is taking off. Wouldn't you like to be part of a success story in the making like them? Biofactura is the company. Read the Post article and check them out. I'm sure they are something to look for in the near future.

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A Great New Solution to Ring Tones

You know when you buy a piece of music online for a dollar that you are probably getting ripped off somehow when you pay 2 bucks for a ring tone of that song. I'm certainly one not to be lured into the trap. With a new Ringtone maker, you might be able to stop letting the ring tones take advantage of you. According to the source of the article in Washington Post, the ring tone software is a great way to take advantage of getting your money's worth of your ring tone tune.

Once more the best part of the entire ring tones concept is that you can really personalize what you want for yourself. Certainly a great marketing ploy if you want unique and different and can still get you moneys worth long term.

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Doing Something Right

>> Sunday, October 23, 2005

I like to keep my eyes out for people who are successful and to see what they are doing to cause chaos with what they are promoting. One guy who is certainly on the radar for more than just promoting his product is Kevin Trudeau. You know he's that guy who has caused a stir from his book "Nature's Cures" enough for the FTC to want to shut him down. You know he must have some sort of truth to what he has to say because the government obviously doesn't want you to know more about what he is promoting.


Kevin is definitely a great public speaker in my mind because he identifies a need for something and creates a sense of need to buy his product. Wouldn't you if you knew there could be a cure all in your life?

In his informercials:

He advises everybody to get off prescription drugs, even if they have serious problems like diabetes or blood clots; he reveals how multiple sclerosis can be cured by magnetic mattress pads. Source - Washington Post


One thing is for sure, he's got a few followers who agree with what he has to say. Popular celebrities such as Tom Cruise and Madonna with Kabbalah definitely follow much of what he is talking about. I would tend to agree with Trudeau because the government sensors everything they don't want you to know about. There's just too much evidence out there to prove this.

However, what really make since is that Trudeau is definitely someone to learn from. He is a great public speaker and must be doing something right if he can get his book on the New York times best seller list for over 16 weeks in a row. He's definitely one guy to learn from with all of his success so far.

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Risking Your Health From New Technology

>> Friday, October 21, 2005

I seriously doubt ten years ago you might have been complaining about sore thumbs from using your Blackberry of all things. You might have even asked the ever so silly question of don't you eat blackberries? With the evention of quick emailing, sore thumbs are more than just a problem.

According to a report from the Washington Post, many Blackberry users are suffering from sore thumbs. With Blackberries becoming ever so popular, I don't think the sore thumb syndrome is going to slow down. It's also a risk to your health in years to come, especially when you are older.

What would you do if you didn't have access to email while traveling. Oh just think 10 years back. I would have never thought this would be so popular. It's definitely a million dollar idea that hit the jackpot.

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Using Yahoo as a Role Model

>> Wednesday, October 19, 2005

With a surge in internet ads, it seems Yahoo is certainly doing something right. Yahoo has been experiencing an increase in sales and profits according to the Washington Post article.

So how are they successful?

By increasing their advertising in the US and abroad, Yahoo's sales have risen in the third quarter of this year. Their trick is in advertising more with yahoo email users. However, search-related advertising is by far the key to their success. Right now consumers do most of their product research through the Internet searches as reported by Yahoo.

Using Yahoo as a role model and applying what they are doing to your own business is certainly something successful business minded people should watch out for.

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How do you keep up

With the Internet changing so quickly, you need to either keep up and make the necessary changes to stay afloat or you will sink. AOL is definitely struggling with this aspect as they have been more successful with their FREE websites.

Currently AOL is only second to AOL so they must be doing something right in order to keep that many people with them. It looks like advertising and positioning is what has pulled them up from the hole. But changes are still in the works and more than 700 employees were let go.

Don't let that think AOL is not growing. They are doing quite well with all of their revenue in ads. In fact Microsoft is trying to get AOL to dump Google to Promote MSN. We will definitely have to keep an eye on the success of AOL in the near future.

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Google In Deep Water

A new report which came out today with the Washington Post claims Multi Million Dollar Search Engine Google just might be in hot water after all.

What has happened is a leading authors' organization sued Google Inc. for copyright infringement. Now the Association of American Publishers has also filed suit against the search engine giant's plans to scan and index books for the Internet.

With Google's Print Library Project, thousands of volumes will be indexed on the Internet unless the copyright holder notifies the company by Nov. 1. Sounds like their following suit of Gmail where Google can access your information if they so please.

Basically I see what Google is saying like this: We can email you if we choose. It's not spam because I'm giving you the option to opt out. Yeah right - screw your head back on straight and get back into the game Google.

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A Paperless Newspaper Delivery System

>> Saturday, October 15, 2005

If you flash back to the year 1990, would you have thought you would be reading some headline such as the one above? I don't think too many people would have been thinking of a paperless world where Internet users have potential to make millions while working from home or anywhere in the world.

With the year 2005 approaching an end, there are a lot of inventions to think about. What would life be like when reading your newspaper from a paperless outlet source? I don't think any of these types of questions would have been raised back in 1990, but they certainly are as the Washington Post points out with it's article on Ink and Paper or 1s and 0s.

Just imagine what life would be like even 15 years earlier. Would you have that idea that could change your status in this world? Maybe you can gain something from the future if you take your million dollar idea and create into a paperless fortune. With the advent of blogs and online advertising programs, only time will tell what's in store for profiters next.

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Will Apple's New IPOD Prosper

>> Thursday, October 13, 2005

As you might have heard, Apple unveiled it's next new product yesterday. It's now even better with it's services for podcasting now including a video IPOD. Will a New World for IPOD actually exist or will Apple start falling as their stock did with yesterdays new unveiling. The cast of ABC's "The View" Certainly think there is a good use for it. They were promoting the product already this morning to watch their tv show on the nifty new toy. You can definitely view on the run. Only time will tell but I'm sure it's a great start for great things to come in the future.

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Free Online Advertising

>> Wednesday, October 12, 2005

If you are a non-profit group, you might just benefit what Google is offering, according to a resent article in the Washington Post. Google has set up a new foundation called Google.org where it will be directing it's charitable giving as well as investing in other ways to fight poverty. With Google's corporate philanthropy on the rise since it's entry into public trading, there's no telling how far Google will be able to go in the future. I think all eyes will be on every move for Google in this future fight.

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How to Grab 3217 email addresses fast

>> Monday, October 10, 2005

I think a post is long overdue here. I've been a bit overwhelmed with so many projects lately. That's my excuse and I'm sticking to it...

I found a great article on How a Spoof Website Grabbed 3217 Email Addresses in a Matter of Weeks. If you'd like to learn about how you can test out a new system that claims it can seduce the spiders to visit ANY website, you might want to learn how to grab email addresses quickly.

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Would you like to Increase Your Profits

>> Sunday, September 25, 2005

Here are 3 quick tips to increase profits for your home business...

1) Increase the dollar size of each order
2) Increase the number of times people buy from you
3) Increase the number of people who buy from you

Try and see if it turns you profits and gets you onto that million dollar idea...

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How To Take a Vacation

Are you one of those business owners that just passes up the chance for a "real" vacation. You work hard with your home business but it's years have passed and you guessed, you have never gotten around to taking a good Vacation.

It's not easy leaving your customers high and dry while you are out having a great time with your family at the beach. Here are a few great tips to actually feel like you are on vacation.


Tell People When You're Going Away.

Make sure everyone who has ties to your business has everything they need to manage without you while you're away. Taking a vacation during slower months of course is the best time to get away.

Change Your Answering Machine Message.

A quick and simple way to let people know that you've gone away is to change your answering machine message. This allows you to still hear what people have to say when you get back, and stops them from wondering why you never seem to answer your phone.

A good format for the message is as follows: 'Hi, this is [your name] at [company name]. I'm sorry I'm not in the office right now, but I will be back on [give a date]. If you leave a message, I will be sure to get back to you'.

Set Up an Email Autoresponder.

Similar to an answering machine message, but less commonly used for this purpose, is the email autoresponder. Again, you don't want people to wonder why their emails are going unanswered, so your best bet is to set up your email program to automatically reply to any email you get with a message saying that you've gone away.

Example: 'Hello, and thank you for your email. This is an autoresponder, as I'm away on vacation until [date]. I have received your email, however, and will respond to it upon my return. I apologize for any inconvenience to you, and I am willing to make an offer of 10% off your next order to make it up to you.' The special offer for people who get the autoresponder is a nice touch -- it makes them feel lucky that they emailed you while you were away, instead of frustrated.

Don't Stay Away Too Long.

Of course, when you go on vacation, you're relying on people being willing to wait for you. That means you can't really take the kids to Disneyworld for two weeks, or spend a month staying with a friend abroad -- it's just too long to be away from your business for.

You should regard a weekend away as ideal (it avoids the whole problem for the most part), and a week as the maximum you can allow yourself. Don't let people make you feel bad about only taking one-week vacations: after all, you could always have more than one each year.

Alternatively: Get Someone to Look After the Business.

If you really want to get away for longer, or it's essential that your customers don't have any break in service, then you could consider getting someone to look after your business. This could be an existing member of staff that you make your 'deputy', to be in charge while you're away, or it could be someone who's related to you and has some experience running a business. You could even hand the business over to a competitor that you're friendly with and share the profits with them, if you think they're trustworthy and they could handle it.

Enjoy your vacation!

Resource Box

Jennifer Schilling publishes a home business tips newsletter. Come get your free subscription at thinkingfaster@getresponse.com

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Starting a Business as a Children's Party Planner

>> Sunday, September 18, 2005

I've got a few great ideas for someone who doesn't have a lot of start up money but wants to go into business. It may not be a million dollar business but you never know if it could turn out that way...

Start a Children's Party Business and become a birthday planner for parties. You could easily do this in your spare time and it's all about being creative with fun and games!

1. Use the Internet as your research and become an expert in the information you need.
2. Hire a friend or family member to play a clown or magician. Or just hire one.
3. Create a miniature golf course in your back yard. It's easy to dismantle.
4. Hire teens as your assistants.
5. Involve family members and the resources close to you in your neighborhood.


What child wouldn't love to live at "the party place"... Hip, happening and easy to start...

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Habits of Millionaires

>> Friday, September 16, 2005

I just started reading The Greatest Secret in the World. The Greatest Secret is a quick and easy read to LIVE with. The realization I have come to distinguish is that millionaires take constant ACTION.

Millionaires like this have enough m0ney to live off their wea1th and never work another day, yet they continue to amass even more.

Why??

It's simply because of the habits these millionaires have developed. Their habits lead to the right actions. Thse Actions are exactly what has brought them the su ccess they now enjoy. Bottom line is People who have built and established wea1th and success for themselves have
different habits than people who are poor and struggling.

The Greatest Secret in the World deals with behavior modification and is definitely worth the $7 it costs for the book.

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