Tamiflu a Model In Overpriced In Switzerland

>> Tuesday, November 08, 2005

Tamiflu is starting to get it's recognition since the start of the bird flu emmerged in Asia. But I'm not so sure Roche's first intent was to really market their overpriced product to unsuspecting needy people.

But A federal price supervisor has uncovered a price mark up of Tamiflu in Switzerland. My thoughts just after reading that line is it's a marketing ploy to benefit from the sole patent and take advantage of customers in Switzerland. I also see this as something the Swiss tend to do regularly as you can buy a certain camera for a much cheaper price in another country. They shared the reasons for the mark up was from the pharmacists retail margin. But a double price mark up within Europe. Hmm - something might be a bit strange there.

As I understand it, by marketing something that is sold in Switzerland as being more expensive is because of the cost for those higher paying jobs. Ah now I get it!!! Shouldn't we all start doing that? I mean wedding photographers do that on a regular basis, so why shouldn't everyone else?

There is a lot to be uncovered from just one report. I know I certainly look at price hikes a bit differently. I'm positive Tamiflu isn't the only one benefiting from a sudden need for something - Just look at the Oil industry and their profits. Start looking at where the millionaires lurk, maybe there is a way to create a need for a product with hidden motives too.

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