Creating Traffic and Making Sales

Bringing traffic to your website is one of the most important aspects to a successful web business. This is definitely the most important concept to grasp when you are first starting out on the Internet.

What you do with that traffic is equally important, and should be given just as much consideration as your traffic generation techniques.

SEO Copywriting

When you are optimizing your web pages to rank well in the major search engines, you should also be sure that you are optimizing for the human eye. The Title of your web page, for example, should be compelling and specifically interesting to your target market. The description of your webpage that is listed in the search engine results should be equally as compelling.

Here is an example of a keyword stuffing that does not cosmetically look great to the eye:

Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...

For example, Here is an example of an optimized site:

Internet Marketing and Promotion Resources
We provide in-depth internet marketing and website promotion information to our
visitors. ... Learn how to use e-mail as a powerful marketing tool. ...

I think you can definitely see the difference between these two examples. Stuffing your Title (or any of your ad or page copy for that matter) with keywords does not read well, and won't capture the searchers attention.

So instead of "keyword stuffing", why not mix a bit of Copywriting in with your SEO and come up with titles, headers and content that makes sense to your visitors. Writing is a practiced art and is usually learned over time. The more practice you have, the more you will see your page becoming popular with readers. This will encourage your visitors to continue reading at your site.

Happy writing,
Jen