A Call to Action

>> Thursday, May 19, 2005

Secret Formulas to Improve Online Results - Improve Conversion Rates By Persuading Prospects.

Whether your business is internet marketing or network marketing, you want to ensure your customers take action on your website.

These actions include:

• Completing purchases - increasing your clickthrough rates and increasing your sales.
• Building your optin list - qualifying prospects that lead to sales.
• Becoming known as an expert - enhancing your brand awarness and increasing value.

With the rise and continued growth of the internet and its undeniable power as the marketing vehicle of the future, now is the time to sit down and think seriously about the current state of your website and its effectiveness.

Has your website evolved to fill the current needs of consumers?

Are you looking at the stats of your site and wondering how you can have so many visitors but little consumer response? "It's your website's navigation"...

Jeffrey and Bryan's new book, Call to Action, is one of the hottest business books of the year. This book delves into the down-and-dirty, easy-to-understand-and-apply guide to creating a killer website that will make a miraculous difference for your business.

How successful are these guys? How about a client roster that includes GE, Disney, Volvo, and PriceWaterhouseCoopers.

Here's a summary of what the book offers:

Call to Action presents an overview of the principles and tactics of conversion rate marketing as developed and practiced by Bryan and Jeffrey Eisenberg, founders of Future Now, Inc. Since the company’s inception in 1998, Future Now, Inc. has pioneered the science and art of online conversion, focusing exclusively on helping clients persuade and convert their traffic into leads, customers and sales based on Persuasion Architecture and proven conversion rate optimization techniques.

Within these pages, Bryan and Jeffrey walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum and communication, to articulating value. Along the way, they offer advice and practical applicationsin the trenches.” You will learn about persona-based design and persuasion scenarios, how to choose and evaluate key performance indicators, how to distinguish copy that will earn its keep culled from their years of experience. “

The only thing you have to lose by passing on this offer is a great deal of profit from learning how to create a powerful website.

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